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According to some resources, 99% of the publishers in the affiliate marketing business fail and lose money while trying to earn money online. I tried to think about the main reasons for this situation and reached some conclusions.
The main reason beneath the failure of the publishers is the "get-rich-quick" schemes. Most of the programs, which teach affiliate marketing, try to make the sell with scanned ClickBank checks, snapshots of ClickBank accounts, "guarantees" of some amount of money a publishers can earn. These aspects are presented as a reason to buy the product. The success of an affiliate program can be measured with these aspects, but this kind of a marketing misguides a beginner publisher; the publishers focuses on earning, not learning.
Know-how and do-how are the secret keys to successful affiliate marketing. Since do-how depends on know-how, first of all a beginner publisher must learn the ways, options, resources of the market. After learning the terms, pros and cons, ways of marketing, a beginner publisher must start testing himself / herself on different ways of earning money online, which will teach the publisher the do-how phase of becoming an affiliate master.
Reading the basics of the affiliate marketing business, learning from the experiences of the affiliate masters is the fundamental aspect of becoming a successful affiliate. That's why, copying someone else's PPC campains, web sites or content are just saving the day, not your future career.
There are several web sites and e-book archive programs that basically helps you to learn the ways of the affiliate marketing business and try to help you on your know-how phase with e-books. It is a better way to learn the market with these web sites before focusing on the amount you earn.
You can check out the Affiliate's E-book Archieve system at http://www.affiliatesebookarchieve.com web site.